NEWSROOM

George Heos and Alex Gerzon built their Firehouse Subs portfolio to 50 units as area representatives in Ontario, Canada, before selling the business last year, and now the two franchisees want to go even bigger with their next brand. Heos and Gerzon formed Eat Up Canada and signed a master franchise agreement with Pokéworks to […]

For those unfamiliar with the concept, poke is a traditional Hawaiian dish — the term “poke” means to cut in Hawaiian. While the original version of the dish typically consisted of chopped raw fish such as ahi tuna or Hawaiian albacore with rice or whatever ingredients were around at the time, today’s poke bowls are […]